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West Coast Pet Supply Interview

By Interviewer at 10/31/07 15:05

Name of your website?

West Coast Pet Supply

Your name?

Andrew Massaro

Your Location (city, etc)

Soquel

Please give us a short summary of your website?

Providing supplies for dogs, cats, birds, reptiles and small animals ranging for natural and organic foods, to bedding, carriers, flea and odor control and much more

What inspired you to launch your own website?

Based on our local 17000 square foot warehouse, we want to offer our great prices to the internet community

When did you launch your first website, and what was it?

About 3 months ago

How did you decide on a name for your website?

We ship to all 50 states, but due to shipping costs we like to focus on the Western States.

What makes it different from other, similar offerings?

Better selection, better prices

What is your eventual goal? (To sell it, keep it for income, secure a book or other mainstream media deal?)

Expand out customer base

How does your investment of time and money balance against your success?

Hand in hand

If you had an unlimited development budget for development, how would you change your site?

More pay-per-click, more ads, both on the web, radio, and tv.

If your site got really big, really quickly, would you be able to keep up with the demand?

Easy.

What unexpected costs and headaches have you had to deal with?

None

What has been your biggest challenge?

None

What method has been most successful for promoting your website?

Repeat customers, word of mouth

How has running your website differed from your expectations?

Hasn't

How long have you run the site already, and how long will you continue to keep it up if you don't enjoy big gains in traffic, income or popularity?

3 months, will keep running forever

Why do you have a survey on this?

You tell me.

What is your website address?

West Coast Pet Supply

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