Name of your website?Shillington Kennels - Purebred Beagles, Cavalier King Charles Spanioels, Boarding, Grooming, Professional Handling
Your name?
Kim Delaney
Your Location (city, etc)
Stewiacke
What inspired you to launch your own website?
We launched our website as a means of providing information to prospective dog owners. It saves people some time in emailing or phoning us.
When did you launch your first website, and what was it?
We launched a smaller version of the website when we lived in New Brunswick in 1999
How did you decide on a name for your website?
We chose our CKC registerted kennel name as the name of the site
Please give us a short summary of your website?
Our site showcases our purebred Beagles and Cavalier King Charles Spaniels and also offers dog boarding and grooming services as well as professional handling services.
What makes it different from other, similar offerings?
I guess our differences include our location for boarding and grooming, the fact that we're a small kennel, so attention to our boarders and cleanliness is paramount, would be the main points. We're also one of the few breeders of show Beagles in the Atlantic Region.
What is your eventual goal? (To sell it, keep it for income, secure a book or other mainstream media deal?)
Our goal is to make it easier for prospective clients to learn more about us, whether it's our location, the background of our dogs and the like. It's also a method of keeping our firends and clients up to date with news at our kennel and a gallery of dogs we own or have sold to families.
How does your investment of time and money balance against your success?
It's like anything else: it takes a larger effort in the beginning, but once you're established there's a greater return for the effort invested.
If you had an unlimited development budget for development, how would you change your site?
I don't think we'd change it very much: we don't do online commerce because we'd rather have a more personal contact with our clients.
If your site got really big, really quickly, would you be able to keep up with the demand?
I don't think the question is applicable, since the site is an informative one and interested people eventually contact us directly.
What unexpected costs and headaches have you had to deal with?
None.
What has been your biggest challenge?
The biggest challenge is in keeping the site updated with interesting content, both text and photographs.
What method has been most successful for promoting your website?
Being linked to an online directory. It brings in about 75% of our visitors.
How has running your website differed from your expectations?
It hasn't
How long have you run the site already, and how long will you continue to keep it up if you don't enjoy big gains in traffic, income or popularity?
Our site will be up as long as we're in business.
What is your website address?
Shillington Kennels - Purebred Beagles, Cavalier King Charles Spanioels, Boarding, Grooming, Professional Handling