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Brighten Farms Interview

By Interviewer at 01/18/08 13:24
Name of your website?

Brighten Farms

Your name?

Melonie L Buchanan

Your Location (city, etc)

Rockville

Please give us a short summary of your website?

We sell exotic pets of all kids and supplies to clients all over the US ranging from private individuals to large zoos.

What inspired you to launch your own website?

I was paying too much for a webmaster to care for my site.

When did you launch your first website, and what was it?

2000

How did you decide on a name for your website?

I took my name, the names of my children and used the letter to sort and come up w/my name,

What makes it different from other, similar offerings?

I am extemely specialized

What is your eventual goal? (To sell it, keep it for income, secure a book or other mainstream media deal?)

n/a

How does your investment of time and money balance against your success?

It has proven very successful to have my own website. My sales increased around 70 % being on the internet

If you had an unlimited development budget for development, how would you change your site?

I would like to have more control over my shopping cart

If your site got really big, really quickly, would you be able to keep up with the demand?

yes

What unexpected costs and headaches have you had to deal with?

none

What has been your biggest challenge?

editing my shopping cart. My site is limited with reports, etc

What method has been most successful for promoting your website?

links

How has running your website differed from your expectations?

I've enjoyed running my own and having control ove what and when is created

How long have you run the site already, and how long will you continue to keep it up if you don't enjoy big gains in traffic, income or popularity?

8 years

What is your website address?

Brighten Farms

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