'Barker and Ball.com Interview'

Barker and Ball.com Interview

Name of your website?

Barker and Ball.com

Your name?

Harry Athay

Your Location (city, etc)

Bath

When did you start your website and why?

2006 - We believe that there's no reason why your dogs shouldn't be as stylish as you are in the house, at the park, on the beach, in the city or out in the countryside.

Please give us a short summary of your website, business model, etc

Barker and Ball.com is based on the simple principles of good old-fashioned high quality and excellent service, we set about finding a selection of luxury doggy items from around the world.

What has been the most difficult part of creating and running your website?

Start up funding was tricky but now we are developing fast

What has been the easist part of operating your website?

The design and marketing because that my background

What was your biggest mistake?

No big mistakes, just a few small ones like underestimated the the demand for some items.

Who maintains your website and why?

A company called Mospace.com - very good service and helpful too

Tell us how your business has benefitted from your website?

Well Barker and Ball.com is only a online shop at the moment. But we are planning to open a bricks and mortar store very soon.

What are your views on ecommerce and the future of the internet?

I think the future is bright, we are now selling to more countries than ever.

What are your views on Search Engine Optimization (SEO)?

We are still developing better optimization

What are your views on Search Engines? Have they helped or hindered your website?

Search engines are an important part of the process, clearly they are helping to grow the business.

What method has been most successful for promoting your website?

Goggle and word-of-mouth

What method has been least successful for promoting your website?

It's all important - big or small - it all adds to the promotional mix.

What would you like to see change with respect to the internet?

Better standards - so people find it easy to find and use Barker and Ball.com

What is your website address?

Barker and Ball.com

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